Dance studio management software

Run your studio.
Not your spreadsheets.

DanceUp is dance studio software that gives you one place to fill classes, retain students, and see exactly where your money is going — without the admin overhead.

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Payments powered by Stripe Built for dance studios No long-term contracts Cancel anytime
Built for dance studios

Everything your studio needs in one place

Not a generic tool adapted for dance — built from the ground up for how studios actually operate.

studios.danceup.app/dashboard

Studio owners hub

Welcome back, let's see what's happening

Active students

+7%

142

vs. last week

Avg attendance

+4%

81%

check-ins this week

Revenue

+12%

$4,280

vs. last week

New sign-ups

+3%

9

this week

Attendance pulse

Class fill rate over the past 7 days.

Target 80%+
M
62%
T
87%
W
42%
T
87%
F
75%
S
87%
S
31%

Lost Revenue Tracker

Revenue you could be earning — empty spots, at-risk students, and unused credits.

Empty spot value

$640

At-risk students

6

≈ $390/mo

Unused credits

23

≈ $460

Zero

spreadsheets needed to run your studio

One

dashboard for classes, students, and revenue

Always on

automations working while you're teaching

The full DanceUp ecosystem

One platform. Three apps. Every screen.

DanceUp runs across every screen in your studio — the web dashboard for owners, a mobile app for students, and a kiosk tablet at your front desk. All synced in real time.

🖥️

Studio Dashboard

Web · Studio owners

studios.danceup.app/overview
D
My Studio
Overview
Classes
Students
Revenue
AI Insights

Revenue MTD

$28,420

+18%

Students

142

12 classes

Today's Classes

Hip-Hop FoundationsFull
Ballet FoundationsLow
Contemporary Flow16/20

Manage classes, track revenue, run automations, and get AI insights — all from your web dashboard.

📱

DanceUp for Students

iOS + Android · Students

9:41
Auto Check-In

Opt in once.
We'll check
you in.

Toggle on for the classes you attend

Hip-Hop Foundations
Ballet Foundations
Contemporary Flow
Just now

Checked in ✓

Hip-Hop Foundations · 7:00 PM

Students browse studios, buy class packages, and opt into Auto Check-In — no scanning, no manual tap — on iOS or Android.

📋

Studio Kiosk

iPad / Android tablet · Studio entrance

P

Pulse Dance Collective

Hip-Hop Foundations · 7:00 PM

4 checked in · 10 enrolled
ZT

Zoe Tanaka

✓ Checked in

MB

Marcus Bell

Tap to check in

PS

Priya Sharma

Tap to check in

HK

Harper Kim

Tap to check in

Enter phone #, then tap your name

DanceUp Kiosk

Students enter their phone number, pick their profile from the matches, and tap today's class — attendance logs to the web dashboard automatically. No staff required at the door.

Check-In Ecosystem

Opt in once. We'll take it from there.

DanceUp's check-in works across three surfaces — the student's phone, the studio's kiosk tablet, and the web dashboard — all syncing instantly. No one manages it. It just runs.

  • Opt in once per class — Auto Check-In runs in a window from 30 minutes before start through the end of class, no GPS involved
  • A push notification confirms the moment you're checked in — no scanning, no manual tap needed
  • Kiosk tablet at the entrance: students enter their phone number, pick their profile, and tap today's class
  • Credits deducted, attendance recorded, and the studio notified — all without touching anything

The flow

1 Student toggles on Auto Check-In for a class, once
2 The class window opens — 30 min before start through the end
3 Push notification confirms: "Checked in ✓"
4 Attendance and credit update on the studio's dashboard. Done.
9:41

You're in.

Salsa Foundations · 7:00 PM

1 credit used · 7 remaining

Tip from Carlos

Hydrate before we start — drilling the basic step at tempo for the first 15.

Done
sync
studios.danceup.app/overview

Pulse Dance Collective

Live
ZT

Zoe Tanaka checked in

Hip-Hop Foundations · just now

Today's Attendance

Zoe Tanaka✓ In
Marcus BellExpected 7:00
Priya SharmaExpected 7:00

Everything you need to grow your studio

From scheduling to AI-powered insights — built for studios that want more than just a management tool.

Classes

Schedule recurring classes with custom pricing, capacity limits, and instructor assignments.

Workshops

Run intensive one-off sessions with ticketing, attendee management, and built-in reporting.

Events & Recitals

Organize showcases, recitals, and competitions with registration, check-in, and refunds.

Packages

Sell class credit bundles with expiration dates that students apply at checkout — no manual tracking.

Student CRM

Full profiles with attendance history, credit balance, lifetime value, and purchase records.

Instructors

Add your teaching team, manage profiles, and assign instructors to any class or workshop.

Revenue Analytics

Track income by class and instructor — cash and Stripe combined in a single view.

AI Insights

Revenue forecasts, churn risk scoring, promo timing suggestions, and performance analysis.

Email Campaigns

Send targeted emails to your students with open rate and click tracking via SendGrid.

Automations

Six built-in behavioral triggers — re-engagement, credit expiry, no-shows, milestones, and more — running automatically every day.

Check-in Kiosk

Students self-check in on a tablet at your studio entrance. Attendance logs instantly.

Cash Tracking

Log cash payments and reconcile them alongside your Stripe revenue in one unified view.

AI + Stripe

Your revenue — intelligently managed

DanceUp connects directly to Stripe for seamless payment processing. Pair that with AI-powered forecasting and you'll know what your studio should earn next month before it happens.

  • Stripe Connect — payments go directly to your bank, no middleman
  • AI forecasts revenue with conservative, expected, and optimistic projections
  • Lost revenue tracker shows exactly which classes have empty spots costing you money
  • AI promo suggestions tell you when and where to run promotions to maximize fill rate
Analytics

Revenue

Revenue Forecast — Next 30 Days

Conservative

$7,200

Expected

$9,400

Optimistic

$11,800

Based on attendance trends and historical revenue

Revenue by Class

Hip Hop (Tue/Thu)$2,100
Ballet Foundations$1,840
Contemporary Flow$480 · underperforming

Re-engagement Campaign

Active

Trigger: 14 days inactive · Re-engagement email

Sent 12 times · Cooldown 30 days

Credit Expiry Reminder

Active

Trigger: Credits expiring in 3 days

First Class Nudge

Active

Trigger: Signed up, no class after 7 days

Milestone Celebration

Paused

Trigger: 10 check-ins reached

SendGrid + Automations

Keep students engaged without lifting a finger

DanceUp's email system is powered by SendGrid — reliable, fast delivery for campaigns and automated triggers alike. Set the rules once and they run in the background every single day.

  • Send campaigns to your student list with open rate and click tracking
  • Behavioral triggers fire automatically — no manual work required
  • Cooldown periods prevent email fatigue across all automation rules
  • Six built-in triggers: inactivity re-engagement, credit-expiry reminders, never-attended nudges, first-class follow-ups, check-in milestones, and low-credit reminders
D

Momentum Dance Collective

Studio Owners App · Overview

3

Active Students

142

+7%

Avg Attendance

81%

+4%

Monthly Revenue

$28,420

+18%

New Sign-Ups

9

+3

Today's Classes

Hip-Hop Foundations

Devon Park · 6:00 PM

Full

Contemporary Flow

Maya Okafor · 5:30 PM

16/20

Tap Fundamentals

Sana Bhatt · 4:30 PM

9/16

Recent Activity

✓ Zoe Tanaka checked in

Hip-Hop Foundations · 2 min ago

💳 Payment received — $65

10-Class Package · 18 min ago

📝 New sign-up — Harper Kim

Booked Contemporary Flow · 1 hr ago

Studio Owners Mobile

Manage your studio from anywhere

The DanceUp Studio Owners app puts your full dashboard on an iPad or Android tablet — perfect for managing from the floor, running the front-desk kiosk, or reviewing revenue between classes.

  • Front-desk toolkit — classes, students, instructors, and revenue & attendance reporting on tablet
  • Kiosk mode: flip the tablet at your entrance for student self-check-in
  • In-app notification feed for new bookings, payments, and check-ins — refreshed every time you open the app
  • Works on iOS iPad and Android tablets — no dedicated hardware required

Powered by best-in-class integrations

DanceUp is built on infrastructure you can trust.

S

Stripe

Direct Stripe Connect integration. Payments go straight to your bank — supports saved cards, packages, and subscriptions.

SG

SendGrid

All transactional and marketing emails delivered via SendGrid — reliable delivery with open rate and click tracking built in.

AI

Claude AI

Revenue forecasting, churn risk scoring, promo timing, and performance analysis — powered by Anthropic's Claude.

AI Co-Pilot

Draft it with AI. Approve it yourself.

Ask your AI studio assistant to draft emails, automations, classes, and package updates. Nothing is sent or saved until you approve it.

  • Ask in plain English — draft a re-engagement email, set up an automation rule, create a class, or update a package
  • Every draft becomes an editable proposal card — review and adjust the details before anything happens
  • Nothing sends, saves, or changes in your studio until you hit Approve
  • Included on Studio Owner and Studio Owner Pro+ plans

Assistant

Co-Pilot

Draft a re-engagement email for students inactive 3+ weeks
Sure — here's a draft based on students with no check-in in the last 3 weeks.

Draft for your approval

Re-engagement email draft

Subject

We miss you at the studio!

Email body

It's been a few weeks since your last class…
DiscardApprove
Ask your co-pilot to draft something…Send

Up and running in minutes

No setup calls. No IT department. Just your studio, ready to go.

1

Create your studio profile

Sign up, add your studio details, and publish your first class. Takes about five minutes — no onboarding call required.

2

Connect Stripe

Link your Stripe account and start accepting payments immediately. Payouts go straight to your bank — DanceUp never holds your money.

3

Watch it run itself

Invite your students, turn on automations, and let DanceUp handle the reminders, re-engagement, and reporting while you focus on teaching.

Your studio shouldn't run on gut feelings

DanceUp gives you the clarity to see what's working, the tools to fix what isn't, and the automation to keep students coming back — without the extra admin.